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If a brand like Yellow Tail had deployed Cellr enabled bottles, then the path of each bottle could be tracked, from the point of bottling all the way through the supply chain. Last week, customs officials in Ireland announced they had confiscated the equivalent of 33,000 bottles (about 6,538 gallons) of counterfeit wine at the Tivoli Container Terminal which. Our processes and platforms DNA allow us to automate all the heavy lifting traditionally associated with connected packaging. Yellow Tail owners Casella Brands confirmed to Trading Standards the bottles were counterfeit, and officers visited the shop and seized bottles of Pinot Grigio, Cabernet Sauvignon, Merlot and Shiraz. So, what would Cellr do (#WWCD)? Our brand protection platform gives consumers the ability to legitimately authenticate products anywhere, anytime.

Todays example of counterfeited Yellow Tail wines showing up throughout the UK is case in point. Likewise, wine businesses should be aware of the damage it can do to their brands- and an iconic Australian Brand with a serious global presence is always going to be a target. Australian Wine Not Safe From Counterfeit in the UK. Today’s example of counterfeited Yellow Tail wines showing up throughout the UK is case in point.Ī market that loves Australian wine, like the UK, isn’t to blame for the sudden increase in counterfeit wine, but they should absolutely be aware of the dangers it can cause to its consumers. Light and Lively Winner: Cabernet Sauvignon I know what youre thinking: 'A light Cabernet Whaaaaat '. Today, it’s applauded as a true example of passion, expertise and uncompromising quality and taste. In 2001, John Casella continued the tradition by creating an approachable, fun, easy-to-drink wine for everyone no exceptions. Australian Wine Not Safe From Counterfeit in the UKĪs a company with it’s finger on the pulse of the connected consumer, we were acutely aware of the potential damage to Australian wine brands that the new tariffs in China could cause. The couple opened their first winery in 1969.